We know Tesla’s Chinese fan base is on the upswing, but is it struggling with its once powerful footing in the U.S.?
According to a research note by Barclays analyst Brian A. Johnson, it has.
The green carmaker is looking to deliver 3,800 Model S units in quarter one, down from 4,100 units in quarter four, 2013, Barclays said.
The downward stateside trend has the Palo Alto-based car company looking toward Europe and China for smoother waters.
Barclays says Tesla only delivered 700 cars in the U.S. in January and February, typically the worst months for car sales in this country. It makes sense that it is focusing on Europe, where about 2,800 vehicles are expecting to be shipped this quarter – staying on par with the end of 2013 there.
If the current U.S. pace of deliveries stays static – which may actually grow thanks to a new lease option that puts people in a Model S for around $400 a month – the company is expected to sell 15-17,000 units in the U.S. alone this year. That means the electric car wunderkind needs to sell 16-17,000 units in China and Europe to meet its lofty goal of 35K this year.
It remains to be seen if China will be the white horse Tesla is seeking, but one thing is for certain: Tesla CEO Elon Musk & Co. are surely ready to say “Ni Hao” to customers there.