Quantcast recently studied the in-dash usage of Tesla owners and found that more than half of the screens were visited by news sites.
After news, the study, conducted over a 30-day period between Feb. 24 and March 23 on 100 million digital destinations, found that services like finding restaurants and shopping made up 15 percent of use, followed by entertainment (14 percent) and lifestyle (12 percent). The study also found that about 26 percent of the news views were local sites and 13 percent viewed financial news.
California ranked highest as the state with the leading source of browser views (66 percent), followed by Georgia at 9 percent, Texas at 8 percent and New York and Illinois at 5 percent each.
To do the study, Quantcast measured user agents similar to Chrome and Firefox browsers that are unique to Tesla.
The study also found that usage of the 17-inch in-dash screens spike during typical commuting hours in the morning and evening. Another surprising tidbit: the DrudgeReport was viewed by 10 percent of overall traffic.
Source: Machable
